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How do you measure the impact of Information Technology?

Is it because you are feeling thrilled, excited or even being important when wearing a smart watch or any other new gadget?

Is it because IT was able to solve one of your business problems and it plays an essential part to increase your operational efficiency through operative effectiveness?

And the end there are tow basic indicators which prove the impact of IT: Well-being in B2C markets and Profitability  in B2B markets. It is as simply as that!

The mission of Converge-IT is to measure every piece of technology, any software module or any kind of IT investment against those two KPIs!

 

Enjoy to rummage around on my sites and to discover the fascinating challenge to define the value of technology!

 

In a nutshell, value proposition is a clear statement that

 

  • explains how your product solves customers’ problems or improves their situation (relevancy),
  • delivers specific benefits (quantified value),
  • tells the ideal customer why they should buy from you and not from the competition (unique differentiation).

How to create a winning value proposition?

 

The best value proposition is clear: what is it, for whom and how is it useful? If those questions are answered, you’re on the right path. Always strive for clarity first.

If your value proposition makes people go “hmph?”, you’re doing it wrong. If they have to read a lot of text to understand your offering, you’re doing it wrong. Yes, sufficient amount of information is crucial for conversions, but you need to draw them in with a clear, compelling value proposition first.

Value proposition checkpoints:

  • What product or service is your company selling?
  • What is the end-benefit of using it?
  • Who is your target customer for this product or service?
  • What makes your offering unique and different?

 Structure of a value proposition statement:

  • Headline. What is the end-benefit you’re offering, in 1 short sentence. Can mention the product and/or the customer. Attention grabber.
  • Sub-headline or a 2-3 sentence paragraph. A specific explanation of what you do/offer, for whom and why is it useful.
  • 3 bullet points. List the key benefits or features.
  • Visual. Images communicate much faster than words. Show the product, the hero shot or an image reinforcing your main message.

What makes a good value proposition:

  • Clarity! It’s easy to understand.
  • It communicates the concrete results a customer will get from purchasing and using your products and/or services.
  • It says how it’s different or better than the competitor’s offer.
  • It avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
  • It can be read and understood in about 5 seconds.

 How it should not look like....:

 

Because we are worth it!

The #1 Bandage Brand. Heals the wound fast, heals the hurt faster.

 

 

 

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