Is it because you are feeling thrilled, excited or even being important when wearing a smart watch or any other new gadget?
Is it because IT was able to solve one of your business problems and it plays an essential part to increase your operational efficiency through operative effectiveness?
And the end there are tow basic indicators which prove the impact of IT: Well-being in B2C markets and Profitability in B2B markets. It is as simply as that!
The mission of Converge-IT is to measure every piece of technology, any software module or any kind of IT investment against those two KPIs!
In a nutshell, value proposition is a clear statement that
The best value proposition is clear: what is it, for whom and how is it useful? If those questions are answered, you’re on the right path. Always strive for clarity first.
If your value proposition makes people go “hmph?”, you’re doing it wrong. If they have to read a lot of text to understand your offering, you’re doing it wrong. Yes, sufficient amount of information is crucial for conversions, but you need to draw them in with a clear, compelling value proposition first.
Value proposition checkpoints:
Structure of a value proposition statement:
What makes a good value proposition:
How it should not look like....:
Because we are worth it!
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